Diversity & Representation
Marketers are grappling with the responsibility of ensuring that the messages they put out into the world are inclusive of the people they are trying to reach. This is no longer an invisible issue, but a priority with serious business imperatives and the magnifying lens of an increasingly aware public. As companies are beginning to navigate the sea change, there is a lot of headway to make. This Session will seek to diagnose the issue and what progress is being made towards a more equitable media environment and what marketers can do to shift the tides.
Meet and learn from the change-makers who are working to create impact for their organizations and the world at large, whether it’s through technological innovation, leading social change, or unblocking the pathways to creative solutions.
AList Sessions brings to the forefront those operating at the bleeding edge of the media and marketing environment to share their insights with executives in a lunch-and-learn format.
WHO SHOULD ATTEND
Geared specifically for marketing executives, come away with actionable insights, contacts and inspiration that will help you to effect change throughout your team and organization.
Interested in attending? You can apply here.
12:00 – 12:30 Check-In
12:30 – 1:15 Panel Discussion
1:15 – 2:30 Lunch & Networking
Evolving The CMO Role
Brand Identity In An Era Of Meme Culture
Evolving Marketing Strategies For Direct-To-Consumer Brands
Past Participating Companies
ABOUT ALIST SESSIONS
Marketers are now tasked with an enormous amount of responsibility managing budgets and teams, deploying activations across varying types of media and measuring the effectiveness of their work accurately. It’s an iterative process that places a high demand on time and expertise across a vast number of disciplines—whether it’s search, social media, messaging, events and beyond. AList Sessions will tackle the unique challenges—now, more than ever before—presented to marketers in a fast-paced and ever-changing media landscape.
AList is an award-winning media platform providing over 1.3 million members of the media and marketing community with insights, trends, data and analysis via our site, events and newsletter, facilitating an active community for our readership across platforms to connect and share insights. We are proud to count the world’s leading marketers and media executives in our core readership.
a.network is a collective of like-minded, cutting-edge, independent agencies. Together, we create multi-disciplined teams to deliver the skill mix needed by our clients, operating with the agility of a boutique and the scale and resources of a major super-group. As a Communication Arts Orchestrator, we go far beyond the capabilities of an advertising agency to bring brands they need most: quantifiable influence, delivered through the combined power of AI-based technology, communication arts and consultative services.