Diversity & Representation
Marketers are grappling with the responsibility of ensuring that the messages they put out into the world are inclusive of the people they are trying to reach. This is no longer an invisible issue, but a priority with serious business imperatives and the magnifying lens of an increasingly aware public.
As companies are beginning to navigate the sea change, there is a lot of headway to make. This Session will seek to diagnose the issue and what progress is being made towards a more equitable media environment and what marketers can do to shift the tides.
Reaching Consumers Where They AreTV IS NO LONGER THE KING OF SCREEN TIME
As audiences have splintered their media consumption across platforms, their presence and behavior is also changing. Brands are faced with a bigger challenge to reach consumers across various touch points in the most effective way possible. This session will provide attendees with a deeper understanding of where their audiences live now and how best to communicate with them.
Staying Competitive In A World Ruled By Walled GardensHOW TO COMBAT BEHEMOTHS LIKE FACEBOOK AND GOOGLE
Marketers are demanding more from their data, but behemoths like Facebook and Google’s walled gardens are limiting the amount of information shared. How can brands stay competitive and successfully integrate the data and insights from external platforms into their own branding and sales platforms as part of growing a holistic and direct relationship with their customers and their data?
Past Participating Companies
ABOUT ALIST SESSIONS
Marketers are now tasked with an enormous amount of responsibility managing budgets and teams, deploying activations across varying types of media and measuring the effectiveness of their work accurately. It’s an iterative process that places a high demand on time and expertise across a vast number of disciplines—whether it’s search, social media, messaging, events, and beyond. AList Sessions will tackle the unique challenges—now, more than ever before—presented to marketers in a fast-paced and ever-changing media landscape.
AListDaily is an award-winning daily publication providing over 600,000 members of the media and marketing community with insights, trends, data and analysis via our site, events and newsletter, facilitating an active community for our readership across platforms to connect and share thought leadership.
[a]network is a collective of like-minded, cutting-edge, independent agencies. Together, we create multi-disciplined teams to deliver the skill mix needed by our clients, operating with the agility of a boutique and the scale and resources of a major super-group. As a Communication Arts Orchestrator, we go far beyond the capabilities of an advertising agency to bring brands they need most: quantifiable influence, delivered through the combined power of AI-based technology, communication arts and consultative services.