Turning Data Into InsightsWith Greater Access, Comes Great Responsibility
With the enormous amount of data being collected every day, it’s harder and harder to keep pace with the data, how it all interconnects and how you can act upon it. This session will bring together experts who are turning data into action, mapping out the data landscape and pioneering the future of audience measurement.
You’ll leave this session armed with the tools to create effective strategies, implement tactical planning and track performance. All while adding to your bottom-line.
INSIGHTS TRACK (NOVEMBER – JANUARY)
Every day, new technologies hit the market, new strategies are proven to succeed (and fail) and the world of branding, marketing and advertising continues to evolve at a pace that is impossible for anyone to keep track of. At the same time, marketers are making tough decisions that have both immediate and long-term outcomes that can have lasting effects on a business or product’s success and competitiveness.
The Insights Track will break down state of the art tools, technologies and insights to drive a greater understanding of paid, owned and earned media and how it impacts your bottom line. Attendees will come away with the knowledge to track and unveil the value of earned media and why it’s critical to recapture the direct one-to-one relationship with your customers in an increasingly fragmented digital landscape.
Reaching Consumers Where They AreTV IS NO LONGER THE KING OF SCREEN TIME
As audiences have splintered their media consumption across platforms, their presence and behavior is also changing. Brands are faced with a bigger challenge to reach consumers across various touch points in the most effective way possible. This session will provide attendees with a deeper understanding of where their audiences live now and how best to communicate with them.
Staying Competitive In A World Ruled By Walled GardensHOW TO COMBAT BEHEMOTHS LIKE FACEBOOK AND GOOGLE
Marketers are demanding more from their data, but behemoths like Facebook and Google’s walled gardens are limiting the amount of information shared. How can brands stay competitive and successfully integrate the data and insights from external platforms into their own branding and sales platforms as part of growing a holistic and direct relationship with their customers and their data?
Past Event Attendees
ABOUT ALIST SESSIONS
Marketers are now tasked with an enormous amount of responsibility managing budgets and teams, deploying activations across varying types of media and measuring the effectiveness of their work accurately. It’s an iterative process that places a high demand on time and expertise across a vast number of disciplines—whether it’s search, social media, messaging, events, and beyond. AList Sessions will tackle the unique challenges—now, more than ever before—presented to marketers in a fast-paced and ever-changing media landscape.
AListDaily is an award-winning daily publication providing over 600,000 members of the media and marketing community with insights, trends, data and analysis via our site, events and newsletter, facilitating an active community for our readership across platforms to connect and share thought leadership.
[a]network is a collective of like-minded, cutting-edge, independent agencies. Together, we create multi-disciplined teams to deliver the skill mix needed by our clients, operating with the agility of a boutique and the scale and resources of a major super-group. As a Communication Arts Orchestrator, we go far beyond the capabilities of an advertising agency to bring brands they need most: quantifiable influence, delivered through the combined power of AI-based technology, communication arts and consultative services.