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Turning Data Into Insights

Thursday, October 26th

With greater access to data comes greater insights, right? But with the enormous amount of data being collected every day, how do you keep up with the pace of the data, see how it all interconnects and transform it into something you can act on? This session will bring together some of the industry’s biggest experts who are turning data into action, mapping out the data landscape and pioneering the future of audience measurement. You will be armed with the knowledge to craft effective strategies, implement tactical planning and track performance.

AList Sessions are intimate, curated and focused discussions about the most pressing challenges marketers are facing today. A unique multi-track format with a wide variety of speakers, Sessions are geared specifically for marketing executives to discuss strategies and address solutions in a quickly shifting media landscape. Come away with actionable insights, contacts and tactics that will help you to effect change throughout your team and organization.

Attendance is limited. Please complete our Application Form if you’d like to be considered for an upcoming session.


Insights Track (October – January)

Every day, new technologies hit the market, new strategies are proven to succeed (and fail) and the world of branding, marketing and advertising continues to evolve at a pace that is impossible for anyone to keep track of. At the same time, marketers are making tough decisions that have both immediate and long-term outcomes that can have lasting effects on a business or product’s success and competitiveness.

The Insights Track will break down state of the art tools, technologies and insights to drive a greater understanding of paid, owned and earned media and how it impacts your bottom line. Attendees will come away with the knowledge to track and unveil the value of earned media and why it’s critical to recapture the direct one-to-one relationship with your customers in an increasingly fragmented digital landscape.


Speakers

J. Galen Buckwalter, PhD | Chief Scientific Advisor, soulmates.ai

J. Galen Buckwalter, PhD, is a serial entrepreneur, investor and a world-renowned psychological research scientist. An expert in psychology and data science, Dr. Buckwalter is recognized as one of the leading experts in using psychometrics and psychological research to enhance personalized communication and matching via the Internet, the focus of which led to him to develop the methods for the widely successful online matching company, eHarmony. More recently he has co-founded psyML, an international consulting agency that helps companies incorporate psychometrics into all aspects of the customer engagement and retention process.

Madeline Di Nonno | CEO, Geena Davis Institute on Gender in Media

Madeline Di Nonno is the Chief Executive Officer of the Geena Davis Institute on Gender in Media. Di Nonno leads the Institute’s strategic direction, research, education, advocacy, financial and operational activities. Di Nonno brings thirty years of successful international executive and strategic advisor leadership experience in entertainment, non-profit, digital and consumer packaged goods industries.

Agenda

1:30 PM
Check-In
2:00 PM
Introductions + Overview
2:20 PM
Opening Keynote
3:05 PM
Networking Break
3:15 PM
Breakout Session 1
3:50 PM
Breakout Session 2
4:25 PM
Breakout Session 3
5:00 PM
Closing Keynote
5:45 PM
Takeaways/Wrap-Up
6:00 PM
Cocktails

Newsletter

Calendar

session 2 / Thursday, November 30th

Reaching Consumers Where They Are

TV is no longer the king of screen time. As audiences have splintered their media consumption across platforms, their presence and behavior is also changing. Brands are faced with a bigger challenge to reach consumers across various touch points in the most effective way possible. This session will provide attendees with a deeper understanding of where their audiences live now and how best to communicate with them.

session 3 / Thursday, January 18th

Staying Competitive In A World Ruled By Walled Gardens

Marketers are demanding more from their data, but behemoths like Facebook and Google’s walled gardens are limiting the amount of information shared. How can brands stay competitive and successfully integrate the data and insights from external platforms into their own branding and sales platforms as part of growing a holistic and direct relationship with their customers and their data?

Past Event Attendees

Organizer Info

ABOUT ALIST SESSIONS

Marketers are now tasked with an enormous amount of responsibility managing budgets and teams, deploying activations across varying types of media and measuring the effectiveness of their work accurately. It’s an iterative process that places a high demand on time and expertise across a vast number of disciplines—whether it’s search, social media, messaging, events, and beyond. AList Sessions will tackle the unique challenges—now, more than ever before—presented to marketers in a fast-paced and ever-changing media landscape.

ABOUT ALISTDAILY

AListDaily is an award-winning daily publication providing over 600,000 members of the media and marketing community with insights, trends, data and analysis via our site, events and newsletter, facilitating an active community for our readership across platforms to connect and share thought leadership.

ABOUT [a]NETWORK

[a]network is a collective of like-minded, cutting-edge, independent agencies. Together, we create multi-disciplined teams to deliver the skill mix needed by our clients, operating with the agility of a boutique and the scale and resources of a major super-group. As a Communication Arts Orchestrator, we go far beyond the capabilities of an advertising agency to bring brands they need most: quantifiable influence, delivered through the combined power of AI-based technology, communication arts and consultative services.